Your logo in the inbox, and proof it is yours.
BIMI puts your verified logo beside your mail in the inboxes that support it. It is the visible reward for having already closed your domain to fakes, because it will not show at all until DMARC is set to block.
A logo, and a certificate that vouches for it.
BIMI stands for Brand Indicators for Message Identification. It is a record in your domain settings pointing at two things: your logo as a specially profiled image file, and a Verified Mark Certificate, which is a document from a certificate authority confirming that the logo really is your registered trademark.
Get both right and supporting inboxes show your logo next to your name instead of a grey circle with an initial in it. That is the whole of what it does. It is a trust signal on mail that has already proved it is yours, not a check that stops anything, and the honest way to think about it is as the last step of the email work rather than a product on its own.
Three things have to be true.
This is the one extra we regularly tell people they are not ready for. Better to know now than after you have paid for an application that cannot be approved.
The first of those three is the real work, and it is the base rather than this extra. See how blocking gets switched on →
Checked first, then certified.
The whole application, handled.
Including the parts that are nobody's favourite job, like rebuilding a logo to a specification written for machines.
See how close you are.
The free checker reads your DMARC and BIMI records and tells you which of the three prerequisites you already meet. Public domain records only, so nothing is changed.
The logo is the last step, not the first.
The service that gets you to blocking, the reports that make blocking safe to switch on, and the record work that has to be right before any of it holds.
Email authentication
SPF and DMARC set up and managed, with DMARC set to block and monitored, so mail faking your exact address is refused rather than delivered. Every sender checked for a valid signature, and your verified logo in inboxes once blocking is stable.
Learn more →DMARC reports
The daily DMARC reports collected and read for you: every service sending as your domain named, with volumes, what passed, and a written review every month. The list that makes blocking safe to switch on.
Learn more →Managed SPF
Two jobs on one record. Hardening removes the lookups that resolve to nothing and the entries authorising tools you no longer send from. Flattening rewrites a record still over the ten-lookup limit into one that passes.
Learn more →